MERIDIAN MORTUARY

Need a writer with mortuary consolidation experience? I’m your guy. Meridian came to us as a start up consolidation company that needed to build a brand from the ground up.

Most independent funeral homes have been in the same family for generations, and the owners are hesitant to sell to faceless companies. We needed to build name recognition and trust in a hurry.

We launched their campaign with this trade magazine ad, which ran just before the industry’s biggest convention. We then created spoof labels that re-named candy bars “Mr. Good Guys” as giveaways in their booth to help attendees connect the people with the ad.

COPY: Choosing if and when to sell your funeral home can be a relatively easy decision compared to picking a buyer. You’ve heard all the promises on one side, and all the horror stories on the other.

Luckily, you now have a new option: The Meridian Mortuary Group. We’re not a gang of bankers and number crunchers. We started out at local funeral homes, serving the community as you do now. And we intend to continue doing just that. So when you’re ready to pass your business on to the next generation, you can call on us to continue your traditions.

TAGLINE: Your traditions. Our solutions.

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