Atlantic Station was a highly innovative mixed use project in midtown Atlanta. The grand opening media plan was dominated by outdoor and transit ads, so we need a quick & concise way to educate people on everything Atlantic Station had to offer. We also needed to create an identity that would appeal to the young, urban midtown market. It was imperative to brand Atlantic Station not as a typical shopping and dining destination, but rather as the vibrant, energetic heart of Midtown Atlanta.
CLICK HERE to listen to “Talk of The Town” radio spot.
For a taste of “Fashions & Fiestas” radio, CLICK HERE.
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