Golfers take brand loyalty to a whole different level, and a brand’s reputation is often a huge factor in purchasing decisions. That’s why player endorsements play such a crucial role in this sport.
This brochure was created when Srixon golf balls had some legitimate course cred, but their clubs were largely unknown in North America. The goal of this piece was to convince club pros, pro shop managers and other golf retailers that Srixon made clubs for serious players. We needed these key influencers to feel confident in recommending Srixon clubs to their customers.
An aggressive, confident tone was perfect for this message and also fit well with the overall Srixon brand.