BTB Fitness

CrossFit and boot camps can be intimidating to some people. But the thing that struck me about BTB when I first started there was how positive and encouraging everyone was. Hence their tagline, Positively Intense. From there I set out to craft a brand personality along the lines of hardcore fitness fanatic with a heart of gold.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s