This national chain went through a rebranding and image makeover. One strategy they landed on was to position themselves as the local choice, so these billboards and digital ads were meant to connect strongly with specific cities and regions.





Scott Gurley – Atlanta Writer/ACD 404.808.9348 scott.gurley@yahoo.com
This national chain went through a rebranding and image makeover. One strategy they landed on was to position themselves as the local choice, so these billboards and digital ads were meant to connect strongly with specific cities and regions.




